About Us


SocialBulls offers a digital marketing education series for individuals, teams and enterprises of all sizes. Created by the team behind InkPlot and Full Blast Creative, we believe in a culture of knowledge-sharing. That all companies should be unified and privy to the best tools and techniques to launch successful, profitable, marketing campaigns.

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For some industries, as much as 50% of what you knew 5 years ago is probably obsolete today. For digital marketing, these statistics are accelerated. As much as 50% of what you knew 2 years ago is no longer relevant.

New platforms and technologies emerge that drive innovation and help differentiate leading companies from the pack. This means that on-going education and knowledge-sharing among teams is essential for the survival of your organization.

Technology plays a crucial, transformational role in brand communications and is key to marketing your business online, but as opportunities and technologies change, companies are at risk of their knowledge base eroding.

To combat this, SocialBulls is offering the first workshops of its kind – workshops geared towards training teams and large scale enterprises or organizations that want to collaborate and communicate with clarity using the very best industry tools.

SocialBulls empowers business leaders, marketers, entrepreneurs and organizations of all sizes by offering social media and digital marketing training to your team. We teach the tools expensive marketing agencies employ every day to get you the marketing results you deserve.

“Technology plays a crucial, transformational role in brand communications and is key to marketing your business online, but as opportunities and technologies change, companies are at risk of their knowledge base eroding. “

Meet Crystal…

Crystal DeCnodder is the founder of both InkPlot – Social Digital a social media and digital marketing agency and now SocialBulls! Her appreciation for life-long learning and teaching was shaped by her love of music.

As an accomplished musician, Crystal was hired by the Canadian Armed Forces to instruct as a Civilian Instructor Specialist. For more than 4 years, Crystal developed class curriculum and daily instruction managing classrooms of  18-25 students, 6 days a week, in an annual 9 week program.

Today, Crystal’s company InkPlot and partner company, Full Blast Creative, work with non-profits, emerging business groups, tourism/recreational organizations and technology/startup companies to help share their unique stories and develop their online presence.

When Crystal isn’t working, she enjoys spending time with her family, playing guitar, sampling craft beer, traveling as often as possible and keeping her nose in a good book.

Meet Michael…

Michael Wynn offers more than 23 years of graphic design, web development and integrated marketing experience.

As the principal at Full Blast Creative and Creative Director at InkPlot – Social Digital, Michael leads our SocialBulls’ Graphic Design, Search Engine Optimization, Search Engine Marketing and Web Development Workshops.

Michael has worked with agencies across North America and, as such, lead projects for a range of clients including the Federal Government, Telus International, Alberta Health Services and the Canadian Cattleman’s Association.

When Michael isn’t working, you can find him on the ice playing goalie for a number of teams including Hoob Nation!

Jaye Hilchey

Jaye is a junior graphic designer at InkPlot and Full Blast Creative. She is an accomplished illustrator and author designing her own web comic series.

Kevin Luc

Kevin Luc began as an intern at Full Blast Creative and InkPlot – Social Digital. Kevin’s expertise is Google AdWords, Analytics and PPC.

Jay Laya

Jay is a Junior Graphic Designer and is knowledgeable with design related tasks for social, web and print media.

Kenzie Housego

Kenzie brings 7 years of experience working in communications, media consulting, PR and marketing fields.