Introduction to Facebook and Instagram Advertising – September 6, 2018

Crystal DeCnodder

September 6, 2018 6:30 pm - 8:00 pm 105, 1240 20 Ave SE Calgary, AB

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60% of all advertising spends are wasted on audiences that don’t care.

You deserve better than that.

Learn how to advertise your business on Facebook and Instagram. This workshop is an introductory class ideal for Calgary business owners or marketing managers with a current portfolio who want to understand the most effective social media advertising tools and techniques for a winning social media presence.

Our team will introduce you to the Facebook and Instagram Ad exchanges and some of the advanced tools active behind the scenes to ensure your content is delivered to your ideal target market.

Students will learn about the approach we use to create actionable advertising content, track media performance, create an ongoing dialogue with consumers, and collect insights to influence purchase decisions.

Social Media Advertising Takeaways

  • Learn how to set up your Facebook and Instagram ad accounts as well as Facebook Business Manager.
  • Learn how to create engaging Instagram stories and take advantage of a social strategy that works for Instagram marketing.
  • Learn to maximize your brand reach and to reduce your ad spend.
  • Learn about dynamic ads and integrating your eCommerce shop to buy directly through Instagram.
  • Get insight on how to grow and maintain an engaged user base on social media networks through paid media.
  • Get an idea of the tools our social media agency uses to effectively promote a company/brand active on social media.

Prerequisites & Preparation

There are none. Please bring your laptop and mobile device or a pad of paper and pencil to take notes. Devices are preferred.

Critical Details

Date: Thursday, September 6, 2018

Where: 105, 1240 – 20 Ave SE (inside Full Blast Creative located in the LocalMotive Building. Parking is available in reserved spots within the gated parking lot after 6:00pm, within the designated guest parking area or alternate paid parking is available in the Impark Lot next door.)

When: 6:30pm – 8:00pm

Instructor: This workshop is taught by Crystal DeCnodder of Full Blast Creative. Crystal also teaches at Mount Royal University and SAIT and recently wrote the 2018 social advertising curriculum for MRU’s digital marketing certification.

Cost: $45 plus GST

About the Author

Crystal DeCnodder

Crystal DeCnodder is a keynote speaker, social media, and digital marketing expert and is a partner at Full Blast Creative, a creative digital marketing and web design agency in Calgary, Alberta. When Crystal is AFK, she enjoys skateboarding, guitar, travel, and time with family and friends.