Welcome To The SocialBulls ‘Social Media Advertising’ Workshop


Everything You Need to Know About Paid Social Media Advertising

When it comes to advertising their businesses, many people are so close to their products or services they don’t know where to start. They often feel disappointed that their website or social media channels fail to drive sales and have had very little exposure, or poor experiences,
paying to promote their content.

The SocialBulls ‘Sponsored Social’ Workshop helps companies understand what customers are looking for online and teaches how to use paid social, or advertorial, to target your most profitable audience with clear communication and a modest advertising budget.

When you place compelling content in front of the right customers, your social media channels and website start working for you, your team members become a sales force and your customers share a viral message that spreads.

We know how hard it is to market clearly and have helped hundreds of large and small businesses learn the best tools for impactful digital advertising.

This workshop is taught by Crystal DeCnodder, founder of Socialbulls and Inkplot – Social Digital. Crystal has studied digital advertising and social selling for more than a decade and, as such, is versatile in content creation, social media advertising and understanding consumer behaviour.

Crystal has consulted for hundreds of companies to help direct their advertising portfolio, clarify their messaging and drive digital sales.

“The knowledge I want to share helped to propel my own companies and since embracing the Socialbulls Approach, I’ve tripled revenue and profits for 3 consecutive years.”

Crystal’s clients have increased their revenue as well.

“The knowledge I want to share helped to propel my own companies and since embracing the Socialbulls Approach, I’ve tripled revenue and profits for 3 consective years.”Crystal DeCnodder, Founder of Socialbulls & Inkplot - Social Digital

In a One Day Social Media Workshop You Will

1. Learn Persuasive Communication

Learn persuasive communication and creative formulas which you can immediately apply to your digital marketing.

2. See how the formula of story is used to sell

Learn from real examples by top brands using web, mobile and sponsored ads.

3. Explore Paid Social Media Ad platforms

Learn about a variety of ad platforms including the Facebook and Instagram ad exchanges.

4. Reach your target audience

Reach your best audience, likely to convert, with a modest ad spend.

5. Create and launch your own campaign

Create a Facebook or Instagram ad during the workshop which we’ll launch before the end of the day.

Bring Your Own Device

“It’s a common problem. Attendees experience a workshop and leave feeling educated and empowered to take the desired action, only to return to their day-to-day life and not execute. To combat this, we have found our Bring You Own Device sessions to be very popular, and most importantly, they produce exceptional results.”Michael Wynn Co-Founder Socialbulls, President of Full Blast Creative

Advertise on and get results.

Our Workshops



  • 1 Day Workshop
  • 30 Min. Webinar 1 Week
    Following the Launch of Your Campaign
  • 90 minute One-on-One Consultation
  • Access to SocialBulls Alumni Library & Resources



Where will the workshop take place?

This workshop will be hosted at Full Blast Creative Calgary, home to SocialBulls and InkPlot. Full Blast Creative is located at #105, 1240 – 20 Ave SE, Calgary, around the back southeast side of the LocalMotive Crossing building.

Is there parking?

Parking is available in the visitor stalls located in the LocalMotive parking lot or in the Impark lot adjacent to the building.

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