In a one day Social Media Workshop you will:
- Learn persuasive communication and creative formulas which you can immediately apply to your digital marketing.
- See how these formulas are used by top brands in web, mobile and sponsored ads.
- Explore paid ad platforms offered by Facebook, Instagram, LinkedIn, Twitter and other advertorial exchanges that help share your message.
- Reach an optimized audience, likely to convert, on a modest budget.
- Create and launch an effective sponsored ad on an ad exchange/social network that compliments your brand and audience.
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What is ‘Sponsored’ Social Media?
Sponsored Social Media or paid Social Media occurs when a brand, organization or individual pays to promote their content online. Popular and effective ad exchanges include Facebook, Twitter, LinkedIn, Snapchat, Pinterest and advertorial or long-content publishers such as Outbrain.
Networks like Facebook, Twitter and LinkedIn have cultivated the largest online audiences on Earth. Reports today suggest that the number of people visiting these networks daily exceeds 2 billion. This presents businesses with an excellent opportunity to build brand awareness, grow revenue and establish new business opportunities.
As an example of audience in Calgary, 800-900 thousand people use Facebook to connect with the individuals and brands that matter to them. Many of these people are also active on Instagram.
When you choose to run a Facebook or Instagram Ad, you choose the audiences that see your ad based on location, age, interests and digital behaviours. This makes your ads more relevant for the people who see them and delivers real sales results. The same tools exist for LinkedIn and Twitter although their ad platforms and targeting options differ.
Ad exchanges are complex environments and a variety of factors influence who your ad is shown to, how much it will cost and ultimately how successful your campaign will be. The SocialBulls Sponsored Social Media Workshop helps you navigate this environment to create successful campaigns on a modest budget.
The SocialBulls ‘Sponsored Social Media Workshop’ offers you the tools to connect with your best audience and teaches you how to share your story in such a way that people do more than pay attention – they purchase.
TERMS & CONDITIONS
SocialBulls understands that schedules can change and despite a registrant’s best intentions they may not be able to attend a workshop. If a registrant is unable to attend the workshop an alternate delegate from the registrant’s company is welcome to attend in their place. If a substitute cannot be found, SocialBulls will accept cancellations and issue refunds under the following conditions:
Important dates:
The registration deadline is no more than 2 weeks before a workshop.
The cancellation deadline is no more than 4 business days before a workshop
Policies:
If SocialBulls cancels a workshop for any reason, all registration fees will be fully refunded.
Registration fees will be fully refunded if the registrant cancels prior to the registration deadline.
No refunds will be provided if the registrant cancels after the cancellation deadline or is a “no-show” at the workshop.
If the registrant cancels after the registration deadline but prior to the cancellation deadline, the registrant may choose to either:
- Receive a partial refund of 50% of the registration fee, or
- Apply the full amount as a credit for a workshop offered by SocialBulls within 6 months from the date of the original workshop. If SocialBulls does not host another workshop within this period, the registrant will have the choice of either holding the registration fee for an additional 6 months or receiving a refund of 50% of the registration fee.