If you want sell your ideas or your products online, you need to define your target audience.
Facebook offers a range of targeting filters that will help you do this, but before you launch an online campaign, we suggest profiling your ideal audience offline.
Profile Your Target Customer
Make some phone calls. Ask your prospective customers what their problems really are. Inquire how they feel about their problems and what steps they’ve taken to address them.
The goal is to build a relationship with your customers both online and off. You need to understand what motivates your customers to buy and respond with a solution that solves their core issues.
Update the Description of Your Target Audience Frequently
Start by creating a complete description of your customer then update it frequently. Your business will pivot overtime and so will your audience.
Pull together comprehensive descriptions of your target customers and create detailed profiles of the exact individuals you want to sell to. What are their motivations? Try to get inside their head and understand their needs.
Once you have a clear picture of what motivates your target audience you can structure how to communicate with them, how to help them, and how to connect.
If you’ve already done this heavy lifting, you’ll appreciate the Facebook Audience Targeting Infographic attached. It will help you zero in on the customer most likely to convert through Facebook or Instagram advertising.
P.S. If you have any questions about Facebook Custom Audiences and Lookalike Audience, send us a note. We’re happy to share what we know with you.